Bobby Edgar
Strategic Business & Brand Development Executive
SENIOR DIRECTOR OF STRATEGIC PARTNERSHIPS
Entrepreneur • CEO • COO • VP of Sales & Marketing
Dynamic executive with over 30 years of leadership experience scaling startups and transforming businesses in the cannabis, technology, and automotive industries. Successfully managed teams of 100+ and executed market expansions that significantly increased company revenues. Proven expertise in strategic vision, business development, and cultivating high-impact partnerships. Recognized for driving brand visibility and customer engagement through innovative strategies. Highly skilled in forming and nurturing strategic partnerships, aligning perfectly with the Senior Director of Strategic Partnerships role.
Core Competencies
Key Achievements
- Delivered a 30% annual revenue boost by leveraging strategic initiatives and scaling startups into multi-million-dollar enterprises.
- Recognized for leading technological innovations and strategic partnerships, increasing brand visibility by 45%.
- Orchestrated high-impact events, increasing brand engagement by 50% and boosting customer loyalty.
- Spearheaded partnerships that boosted brand availability by 35% and increased sales by 44%.
- Led proprietary software development, enhancing operational efficiency by 70%.
- Directed community events, increasing brand engagement by 48% and customer loyalty.
- Optimized e-commerce platform, achieving a 90% increase in online sales.
- Reengineered sales strategies, increasing revenue by 25% while reducing the budget by 40%.
- Managed global teams and events, enhancing brand visibility by 41% and engagement by 75%.
Professional Experience
As a Strategic Partner at OSTS, I led the modernization of the company’s digital presence, repositioning it for regional growth in a highly competitive space.
- Rebuilt the company’s website, refreshed branding, and improved online reputation and visibility.
- Led SEO and review optimization efforts, significantly improving search rankings.
- Consulted on pricing models and vendor selection to increase service efficiency and margin.
- Expanded commercial and residential reach through strategic marketing and lead generation.
As the Senior Director of Strategic Partnerships at Rebud, I was instrumental in establishing high-profile partnerships that significantly boosted brand availability and sales. I designed and implemented custom software solutions that enhanced operational efficiency and directed community events that elevated brand engagement and customer loyalty.
- Established high-profile partnerships, boosting brand availability by 35% and sales by 44%.
- Designed and implemented custom software, resulting in a 70% increase in operational efficiency.
- Directed community events, increasing brand engagement by 48% and customer loyalty.
- Optimized e-commerce platform, achieving a 90% increase in online sales.
- Refined sales and marketing strategies, increasing revenue by 25% and reducing the budget by 40%.
- Managed teams and events, enhancing brand visibility by 41% and engagement by 75%.
At GameStop, I transformed a high-risk store into one of the top performers in the district by implementing strategic inventory management and staff training programs. My leadership and customer-focused strategies led to a significant revenue surge and improved store performance.
- Revitalized a high-risk store, achieving the district's second-highest sales with a 65% revenue increase and surpassing rivals by implementing strategic inventory and training improvements.
As the Founder and CEO of FrugalDev LLC, I led the company to early success by securing key partnerships and implementing strategic pricing and digital marketing strategies. I developed cost-effective software solutions tailored to small businesses, which drove revenue growth and expanded our customer base.
- Founded and led FrugalDev to $400K gross sales in its first year by securing key partnerships and implementing strategic pricing and digital marketing, increasing the customer base by 15% monthly.
In my role as VP of Sales and Marketing at Developer Express, Inc., I reengineered the sales and marketing strategies, significantly boosting revenue and reducing the marketing budget. I pioneered the implementation of Live Chat for presales inquiries, enhancing customer satisfaction and driving sales growth.
- Reengineered sales and marketing strategies, boosting revenue by 25% and reducing the marketing budget by 50%.
- Pioneered Live Chat for presales inquiries, reducing complaints by 80% and significantly boosting sales by 25%.
- Directed a global team, planning and executing trade shows and events, enhancing brand visibility by 30% and engagement by 60%.
As Chief Operations Officer at AutomatedQA, I expanded the company from a startup to a multi-million-dollar enterprise through strategic planning and operational efficiency. I established a global reseller program and led company transitions, ensuring smooth operations and substantial customer base growth.
- Expanded the company from a startup to a multi-million-dollar revenue enterprise through strategic planning and operational efficiency.
- Established a global reseller program, contributing to a significant increase in annual revenue growth.
- Led company transitions, including the shift to annual subscriptions and the integration of acquired companies, ensuring smooth operations and a 25% growth in customer base.
Education
- Integrating financial and managerial accounting principles for effective planning and control.
- Incorporating business principles with practical business operations.
- Examining the core functions of management: planning, organization, leadership, and control.
- Developing leadership skills and team management abilities instrumental to professional development.