Bobby Edgar
Strategic Operator and Brand Builder
Founder • SaaS Steward • DTC Architect • Growth Leader
Strategic operator and brand builder with a track record of scaling SaaS platforms, transforming underperforming businesses, and launching original DTC brands with staying power. I’ve driven $45M+ in tech revenue, built and deployed proprietary platforms, and turned broken systems into scalable engines. No fluff. No noise. Just results.
Core Competencies
Key Achievements
- Delivered a 30% annual revenue boost by leveraging strategic initiatives and scaling startups into multi-million-dollar enterprises.
- Recognized for leading technological innovations and strategic partnerships, increasing brand visibility by 45%.
- Orchestrated high-impact events, increasing brand engagement by 50% and boosting customer loyalty.
- Spearheaded partnerships that boosted brand availability by 35% and increased sales by 44%.
- Led proprietary software development, enhancing operational efficiency by 70%.
- Directed community events, increasing brand engagement by 48% and customer loyalty.
- Optimized e-commerce platform, achieving a 90% increase in online sales.
- Reengineered sales strategies, increasing revenue by 25% while reducing the budget by 40%.
- Managed global teams and events, enhancing brand visibility by 41% and engagement by 75%.
Professional Experience
Brought in to modernize a legacy business and drive high-intent demand. Operating as a strategic partner focused on brand and systems, not a passive advisor.
- Led full digital overhaul, rebuilding website, brand identity, and local SEO strategy.
- Elevated customer acquisition through targeted review optimization and lead generation.
- Consulted on pricing models, vendor relations, and operational efficiencies.
- Positioned company for regional expansion in a competitive service market.
Led growth, partnerships, and platform development for a cannabis tech company at the intersection of software and retail. Directed partnerships with more than 30 top-tier brands while helping design and launch LogicKit, a proprietary SaaS operations platform that improved efficiency by 70 percent. Scaled Rebud from niche startup to statewide presence through strategy, performance, and system innovation.
- Directed partnerships with 30+ top-tier brands, expanding menu offerings and boosting brand loyalty
- Co-led the strategic development and rollout of LogicKit, a proprietary cannabis SaaS operations platform, improving operational efficiency by 70%
- Designed and executed high-profile community and NFT events, increasing brand engagement by 48%
- Scaled online ordering from 0 to over 90% of transactions prior to storefront launch
- Managed product catalog integration across Weedmaps, METRC, and proprietary systems
- Oversaw event planning, tradeshows, and brand activations for strategic partners
Took over a struggling, high-risk store and transformed it into one of the top performers in the district. Focused on operational turnaround, team leadership, and customer experience improvements that drove significant growth and recognition.
- Revitalized a failing high-risk store, achieving second-highest district sales with 65% revenue growth
- Implemented theft mitigation strategies and inventory optimization plans
- Led and mentored a high-performing sales team, improving morale and retention
- Coordinated regional events and product launches including Xbox One S and Nintendo Switch rollouts
Founded and bootstrapped a software resale business that achieved $400K in gross revenue in its first year. Focused on creating scalable systems and partnerships to drive steady growth and brand reach.
- Bootstrapped and launched a software resale business, achieving $400K gross revenue in year one
- Secured contracts with major software brands including Microsoft
- Drove customer acquisition 15% month-over-month through lean marketing and pricing strategies
Led global sales and marketing operations for a developer tools company, driving revenue growth and brand expansion while optimizing spend and performance across international markets.
- Boosted revenue 25% year-over-year while reducing marketing spend by 50%
- Introduced Live Chat support for presales, cutting complaints by 80%
- Led global marketing and tradeshow strategy, increasing engagement by 60%
- Oversaw event logistics, sponsorships, and product launch campaigns
Helped scale the company from a small startup to a multimillion-dollar global software leader through strategic planning and operational execution. Oversaw partnerships, events, and system transitions that supported long-term growth and brand expansion.
- Scaled company revenue from $500K to over $45M through strategic planning and operational execution
- Built a global reseller program generating 30% of annual revenue
- Directed tradeshows, customer training events, and partner summits to support brand growth
- Led transition to annual subscription licensing, fueling consistent revenue expansion
Education
- Applied financial and managerial accounting for planning and control
- Business operations and strategic decision-making
- Core management principles: planning, organization, leadership, and control
- Leadership and team-building skills that enhanced professional effectiveness
Community Involvement
While attending TechEd in New Orleans, our team redirected Gold Sponsorship funds to Habitat for Humanity to help rebuild homes post-Katrina. The donation funded a new home for a local family, but the impact didn’t stop there.
- Volunteered on-site alongside local residents and future homeowners in post-disaster recovery
- Witnessed community resilience firsthand, deepening commitment to direct-impact initiatives
- Inspired local engagement through personal connections, including spontaneous volunteer turnout
This experience reinforced my belief that leadership includes showing up when it matters most.