Bobby Edgar
Strategic Operator and Brand Builder
Founder • SaaS Steward • DTC Architect • Growth Leader
Strategic operator and brand builder with a track record of scaling SaaS platforms, transforming underperforming businesses, and launching original DTC brands with staying power. I’ve driven $45M+ in tech revenue, built and deployed proprietary platforms, and turned broken systems into scalable engines. No fluff. No noise. Just results.
Core Competencies
Key Achievements
- Delivered a 30% annual revenue boost by leveraging strategic initiatives and scaling startups into multi-million-dollar enterprises.
- Recognized for leading technological innovations and strategic partnerships, increasing brand visibility by 45%.
- Orchestrated high-impact events, increasing brand engagement by 50% and boosting customer loyalty.
- Spearheaded partnerships that boosted brand availability by 35% and increased sales by 44%.
- Led proprietary software development, enhancing operational efficiency by 70%.
- Directed community events, increasing brand engagement by 48% and customer loyalty.
- Optimized e-commerce platform, achieving a 90% increase in online sales.
- Reengineered sales strategies, increasing revenue by 25% while reducing the budget by 40%.
- Managed global teams and events, enhancing brand visibility by 41% and engagement by 75%.
Professional Experience
Brought in to modernize a legacy business and drive high-intent demand. Operating as a strategic partner focused on brand and systems, not a passive advisor.
- Led full digital overhaul, rebuilding website, brand identity, and local SEO strategy.
- Elevated customer acquisition through targeted review optimization and lead generation.
- Consulted on pricing models, vendor relations, and operational efficiencies.
- Positioned company for regional expansion in a competitive service market.
Led growth, partnerships, and platform development for a cannabis tech company at the intersection of software and retail. Directed partnerships with more than 30 top-tier brands including RNBW while helping design and launch LogicKit.
- Directed partnerships with 30+ top-tier brands, expanding menu offerings and boosting brand loyalty
- Co-led the strategic development and rollout of LogicKit, improving operational efficiency by 70%
- Designed and executed high-profile community events, increasing brand engagement by 48%
- Scaled online ordering from 0 to over 90% of transactions prior to storefront launch
- Oversaw event planning, tradeshows, and brand activations for strategic partners
Revitalized a failing high-risk store, achieving second-highest district sales with 65% revenue growth through operational turnaround and team leadership.
- Achieved 65% revenue growth and optimized inventory plans
- Led and mentored a high-performing sales team, improving morale and retention
- Coordinated regional events and major product launches
Bootstrapped and launched a software resale business, achieving $400K gross revenue in year one through secured contracts with major brands including Microsoft.
Led global sales and marketing operations for a developer tools company, boosting revenue 25% year-over-year while reducing spend by 50%.
Scaled company revenue from $500K to over $45M through strategic planning and operational execution. Built a global reseller program generating 30% of annual revenue.
Education
- Applied financial and managerial accounting for planning and control
- Business operations and strategic decision-making
- Core management principles: planning, organization, and leadership
Community Involvement
Redirected Gold Sponsorship funds to help rebuild homes post-Katrina, volunteering on-site alongside local residents.