Bobby Edgar
Strategic Operator and Brand Builder
Founder • SaaS Steward • DTC Architect • Growth Leader
Strategic operator and brand builder with a track record of scaling SaaS platforms, transforming underperforming businesses, and launching original DTC brands with staying power. I’ve driven $45M+ in tech revenue, built and deployed proprietary platforms, and turned broken systems into scalable engines. No fluff. No noise. Just results.
Core Competencies
Key Achievements
- Delivered a 30% annual revenue boost by leveraging strategic initiatives and scaling startups into multi-million-dollar enterprises.
- Recognized for leading technological innovations and strategic partnerships, increasing brand visibility by 45%.
- Orchestrated high-impact events, increasing brand engagement by 50% and boosting customer loyalty.
- Spearheaded partnerships that boosted brand availability by 35% and increased sales by 44%.
- Led proprietary software development, enhancing operational efficiency by 70%.
- Directed community events, increasing brand engagement by 48% and customer loyalty.
- Optimized e-commerce platform, achieving a 90% increase in online sales.
- Reengineered sales strategies, increasing revenue by 25% while reducing the budget by 40%.
- Managed global teams and events, enhancing brand visibility by 41% and engagement by 75%.
Professional Experience
Brought in to overhaul a dated legacy business and transform it into a modern, high-conversion brand in the window tint and security film space. I operate as a strategic partner, not a manager, driving growth through brand elevation and digital systems.
- Rebuilt website, brand identity, and local SEO infrastructure from scratch
- Drove review and reputation strategy, significantly increasing search visibility
- Advised on pricing models, vendor relations, and operational systems
- Enabled residential and commercial expansion through digital-first lead generation
Led growth, partnerships, and platform development for a cannabis tech company at the intersection of software and retail. Scaled Rebud from niche to statewide player by focusing on performance, strategy, and systems.
- Built partnerships that expanded availability by 35% and increased sales by 44%
- Co-led LogicKit SaaS platform rollout, improving operational throughput by 70%
- Directed e-commerce and marketing improvements that doubled online sales and cut waste
- Produced events and community campaigns that increased brand loyalty and visibility
Tasked with reviving one of the district’s lowest-performing stores. Transformed it into a top-tier location by rebuilding operations and culture.
- Increased revenue by 65% and reached #2 in district sales
- Elevated store from high-risk to Gold Prestige within 6 months
- Trained and mentored a high-performance team across key sales KPIs
- Redesigned local inventory to align with customer demand
Launched and ran a lean dev and digital marketing firm, driving over $400K in first-year revenue while helping clients grow their brands and funnels.
- Secured key partnerships and implemented performance-based pricing
- Delivered consistent 15% monthly client growth
- Built full digital systems including sites, funnels, and brand assets
Directed sales and marketing operations for a global dev tools company, optimizing conversion, reducing spend, and leading international strategy execution.
- Increased revenue by 25% while cutting marketing spend by 50%
- Launched Live Chat to improve presales, cutting complaints by 80%
- Led trade show operations and global marketing team coordination
Scaled the company from startup to multimillion-dollar revenue leader in testing software. Owned operations, partnerships, and post-acquisition transitions.
- Built a global reseller program that drove year-over-year growth
- Shifted product model to subscriptions, increasing retention and recurring revenue
- Integrated acquisitions with minimal disruption, growing customer base by 25%
Education
- Integrating financial and managerial accounting principles for effective planning and control.
- Incorporating business principles with practical business operations.
- Examining the core functions of management: planning, organization, leadership, and control.
- Developing leadership skills and team management abilities instrumental to professional development.
Community Involvement
While attending TechEd in New Orleans, our team redirected Gold Sponsorship funds to Habitat for Humanity to help rebuild homes post-Katrina. The donation funded a new home for a local family, but the impact didn’t stop there.
- Volunteered on-site alongside local residents and future homeowners in post-disaster recovery
- Witnessed community resilience firsthand, deepening commitment to direct-impact initiatives
- Inspired local engagement through personal connections, including spontaneous volunteer turnout
This experience reinforced my belief that leadership includes showing up when it matters most.