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Bobby Edgar

Strategic Operator and Brand Builder

Founder • SaaS Steward • DTC Architect • Growth Leader

Strategic operator and brand builder with a track record of scaling SaaS platforms, transforming underperforming businesses, and launching original DTC brands with staying power. I’ve driven $45M+ in tech revenue, built and deployed proprietary platforms, and turned broken systems into scalable engines. No fluff. No noise. Just results.


Core Competencies

Strategic Leadership
Business Development
Brand & Marketing Strategy
Event Planning & Execution
Sales Strategy & Execution
Operational Efficiency
Partnership Development
Project & Team Management

Key Achievements

  • Delivered a 30% annual revenue boost by leveraging strategic initiatives and scaling startups into multi-million-dollar enterprises.
  • Recognized for leading technological innovations and strategic partnerships, increasing brand visibility by 45%.
  • Orchestrated high-impact events, increasing brand engagement by 50% and boosting customer loyalty.
  • Spearheaded partnerships that boosted brand availability by 35% and increased sales by 44%.
  • Led proprietary software development, enhancing operational efficiency by 70%.
  • Directed community events, increasing brand engagement by 48% and customer loyalty.
  • Optimized e-commerce platform, achieving a 90% increase in online sales.
  • Reengineered sales strategies, increasing revenue by 25% while reducing the budget by 40%.
  • Managed global teams and events, enhancing brand visibility by 41% and engagement by 75%.

Professional Experience

Strategic Partner at One Stop Tint Shop
June 2024 – Present

Brought in to overhaul a dated legacy business and transform it into a modern, high-conversion brand in the window tint and security film space. I operate as a strategic partner, not a manager, driving growth through brand elevation and digital systems.

  • Rebuilt website, brand identity, and local SEO infrastructure from scratch
  • Drove review and reputation strategy, significantly increasing search visibility
  • Advised on pricing models, vendor relations, and operational systems
  • Enabled residential and commercial expansion through digital-first lead generation
Director, Strategic Partnerships & Operations at Rebud (LogicKit)
Nov 2016 – May 2024

Led growth, partnerships, and platform development for a cannabis tech company at the intersection of software and retail. Scaled Rebud from niche to statewide player by focusing on performance, strategy, and systems.

  • Built partnerships that expanded availability by 35% and increased sales by 44%
  • Co-led LogicKit SaaS platform rollout, improving operational throughput by 70%
  • Directed e-commerce and marketing improvements that doubled online sales and cut waste
  • Produced events and community campaigns that increased brand loyalty and visibility
Store Leader at GameStop
Mar 2016 – May 2018

Tasked with reviving one of the district’s lowest-performing stores. Transformed it into a top-tier location by rebuilding operations and culture.

  • Increased revenue by 65% and reached #2 in district sales
  • Elevated store from high-risk to Gold Prestige within 6 months
  • Trained and mentored a high-performance team across key sales KPIs
  • Redesigned local inventory to align with customer demand
Founder & CEO at FrugalDev LLC
Aug 2014 – Dec 2015

Launched and ran a lean dev and digital marketing firm, driving over $400K in first-year revenue while helping clients grow their brands and funnels.

  • Secured key partnerships and implemented performance-based pricing
  • Delivered consistent 15% monthly client growth
  • Built full digital systems including sites, funnels, and brand assets
Vice President of Sales and Marketing at Developer Express, Inc.
May 2010 – Aug 2014

Directed sales and marketing operations for a global dev tools company, optimizing conversion, reducing spend, and leading international strategy execution.

  • Increased revenue by 25% while cutting marketing spend by 50%
  • Launched Live Chat to improve presales, cutting complaints by 80%
  • Led trade show operations and global marketing team coordination
Chief Operations Officer at AutomatedQA (now SmartBear)
Nov 2000 – Nov 2009

Scaled the company from startup to multimillion-dollar revenue leader in testing software. Owned operations, partnerships, and post-acquisition transitions.

  • Built a global reseller program that drove year-over-year growth
  • Shifted product model to subscriptions, increasing retention and recurring revenue
  • Integrated acquisitions with minimal disruption, growing customer base by 25%

Education

Associate of Business from College of Southern Nevada
Earning an Associate of Business (AB) from the College of Southern Nevada provided me with a solid foundation in business principles and management strategies. Highlights of my coursework included:
  • Integrating financial and managerial accounting principles for effective planning and control.
  • Incorporating business principles with practical business operations.
  • Examining the core functions of management: planning, organization, leadership, and control.
  • Developing leadership skills and team management abilities instrumental to professional development.
This educational journey was pivotal in shaping my understanding of business dynamics and preparing me for leadership roles in various sectors.

Community Involvement

Volunteer with Habitat for Humanity (New Orleans Area)
May 2007

While attending TechEd in New Orleans, our team redirected Gold Sponsorship funds to Habitat for Humanity to help rebuild homes post-Katrina. The donation funded a new home for a local family, but the impact didn’t stop there.

  • Volunteered on-site alongside local residents and future homeowners in post-disaster recovery
  • Witnessed community resilience firsthand, deepening commitment to direct-impact initiatives
  • Inspired local engagement through personal connections, including spontaneous volunteer turnout

This experience reinforced my belief that leadership includes showing up when it matters most.

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